Joanna is the visionary behind Sparx Creative. She is a dynamic marketing leader, content creator and brand strategist leveraging more than 15 years of innovative experience. As a masterful storyteller and strategic thinker, her expertise lies in crafting brand messaging and connecting brands with their audiences through meticulously crafted campaigns, captivating content and unforgettable events.

Her journey began in the world of television, film and digital branded content. As a seasoned Silver Telly award winning Producer, Joanna has orchestrated a diverse portfolio of content for high-profile names including Fox, PBS, Style Network, MotorTrend, Hasbro, Jay Leno’s Garage Advanced Car Care, George Bush Presidential Center and the Democratic National Convention. Drawing on her expertise in compelling content creation and project management, she empowers clients by seamlessly integrating their vision into dynamic campaigns and events.

Her prowess extends seamlessly into crafting memorable and measurable experiences—from brand activations and product launches to galas, conferences, award shows, and curated social gatherings. Recognized for their impeccable blend of sophistication, Joanna's events consistently deliver impact and high ROI.

At the core of her approach lies a human-centric philosophy that ignites genuine real-life connections beyond the digital world, converting audiences into excited and loyal brand advocates.